Samsung has a clear strategic goal:
“Good design is the most important way to differentiate us from our competitors,”
said long-time CEO Jong-Yong Yun. On his way from a cheap manufacturer to one of the most innovative companies in the world, he prescribed a kind of creative shock therapy for the company: Instead of continuing to manufacture the cheapest equipment, Yun used organizational innovation and opened design centers around the world. In these new products were developed.