In recent years, we have experienced impressively how seemingly simple products like a toothbrush have become smart products. State-of-the-art sensors and digital technologies have turned the toothbrush, for example, into a tool that today monitors your brushing behaviour and gives you information as to whether you have cleaned correctly. Smart products are based on a focus on true customer benefits: Nobody wants to own a toothbrush, but all customers want their teeth clean.
Smart products are the bridge between your innovation strategy, your innovation management and your digital roadmap. Answer questions like
What is the true customer benefit of your products?
What is the hidden customer need behind it?
How can state-of-the-art technologies better meet these needs?
How many projects for smart products do you currently have on your Digital Roadmap? What are the stages of these projects? So far, have discussions mainly focused on technical feasibility? Have you already developed concrete ideas and concepts? Are there prototypes? Or have you already developed market launch strategies?
A rule of thumb: For a successful smart product, you need at least 20 ideas, 10 of which are in the idea generation stage, five in the concept phase, three in prototyping and two in market testing. Innolytics® Innovation Software gives you an overview of which projects are at which stage.